What is Havas Peaks?
A consultancy designed to help C-suite executives develop a personal brand that’s authentic, compelling and aligned with the corporate brand. Our mission: Create leadership brands—C-suite and personal—that lead sectors.
What types of executives will be best served by Havas Peaks?
We work with C-suite executives across industries and positions—from star investment banking analysts to budding media personalities—who want to realize their personal brand and bring it to life to better lead their company, their industry and their career.
How is Havas Peaks different from other CEO consultancies?
With brand strategists at the helm, Havas Peaks offers a unique rigor and proprietary personal branding processes and tools unmatched in the industry. We deliver strategic results that C-suite executives can apply to advance their business and career.
What’s the process and how long will it take?
Using a proprietary branding process called the Three A’s, Havas Peaks will undertake the following steps for its clients, which will be completed in about two to three weeks:
• Audit. Review the personal and corporate brand of the C-suite executive.
• Analyze. Develop personal brand positioning and new rules of engagement.
• Activate. Build a marketing and communications plan for the personal brand.
What are the deliverables if I
Deliverables are customized, but here are some of our most popular offerings to help illustrate our capabilities:
• Media audits (traditional and social)
• Personal Branding Idea (PBI) development and articulation
• Personal PR and communications plans
• Emergent platforms and ideas to activate them
• Social media activation plan
• Brand expression and communications plan documents including personalized principles, guidance and timetables covering the key action points
• Cause profile
• Brainfood, such as a daily CEO Crib Sheet
• Bylined articles
How does personal branding affect the corporate brand?
We believe that your brand will not be successful if there is not alignment between your values and your organization’s. We work with every client to evaluate that connection and make sure the growth and success of the personal brand helps support the success of the corporate brand, driving real, tangible value.
What are some of Havas Peaks’ success stories?
Our consultancy has stewarded the personal brands of high-profile CEOs as well as midmarket C-suite executives at key points in their careers. We have helped celebrities transform their brands from entertainment-industry-focused to being on the world stage as global humanitarians.
According to Havas Peaks, what is the gold standard in personal brands?
There are many personal brands we admire and hold up as the best. Steve Jobs is the first to come to mind, but someone like Jobs comes along only once in a generation. Zappos CEO Tony Hsieh, multi-hyphenate Jay Z, and former GE CEO Jack Welch are personal brands that contain great examples of the kinds of principles we strive for in each client.
How much does Havas Peaks cost?
Our program offers customized pricing plans tailored to C-suite executives’ needs and budgets. Projects can be scaled to fit individual client needs.